Why do we do what we do?

"I think that the manifestation of our culture in terms of our identity is absolutely crucial."  Prime Minister Paul Martin

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Most creative rural areas

 

Artists by Neighbourhood in Canada shows that there are many significant artistic clusters in rural areas across Canada , but these rural clusters have not yet reached the same concentration as in Montreal , Toronto and Vancouver .

 

  • Nunavut ’s X0A region is the most creative rural area in Canada . This area, encompassing Baffin Island (Iqaluit, Cape Dorset , etc.), has 230 artists among 6,700 total workers, for an artistic concentration of 3.4%. This is over four times the national average of 0.8%.
  • Nova Scotia ’s B0R region is the rural area in Canada with the second-highest concentration of artists. Artists comprise 2.2% of the labour force in this postal region, which is inland west of Halifax .
  • The V0R region of Vancouver Island , an area that surrounds Tofino and Clayoquot Sound, has an artistic concentration of 1.9%, 3rd highest among rural postal areas in Canada .
  • In the V0N region, a large swath of coastal British Columbia to the north and northwest of Vancouver , artists comprise 1.7% of the overall labour force, tied for 4th among rural postal areas in Canada .
  • The V0S region, a rural area further southeast on Vancouver Island , also has 1.7% of the local labour force in arts occupations.
  • Nunavut ’s X0C postal region is tied for 6th among rural regions with an artistic concentration of 1.5%.
  • The B0J region, a coastal area east of Halifax , is also tied for 6th among rural regions with an artistic concentration of 1.5%.
  • The L0S region of southwestern Ontario (west of Niagara Falls , including Pelham) also has an artistic concentration of 1.3%, tied for 8th among rural areas of Canada .
  • The V0P region, the north-central portion of Vancouver Island , also has 1.3% of the local labour force in arts occupations.
  • In the K0G region of eastern Ontario (northeast of Kingston ), artists comprise 1.2% of the labour force, ranking 10th among rural areas in Canada

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Government investments  in arts and culture yield very significant returns

(take note of what the richest province in the country spends per capita!! also in blue font below)

Key message

Government investments in arts and culture pay off – with roughly $7 billion invested in 2001-02, the sector generated an economic impact of $26 billion, creating 740,000 jobs!  Government investment makes this activity possible, and it helps arts organizations leverage private sector support.  Without public funding, the cost of attending an arts event would be prohibitive for many Canadians, including Canada’s youth.  With a budget of $151 million, the Canada Council represents 5 per cent of the total Department of Canadian Heritage portfolio and its grants budget costs about $4.32 per Canadian per year. 

·    The three levels of government invested a total of $6.8 billion on arts and culture in 2001-02 as follows:

o   $3.2 billion by the federal government;

o   $2.1 billion by the provincial and territorial governments; and

o   $1.8 billion by the municipal governments.

·    Total government expenditures on culture increased from $5.9 billion in 1993-94 to $6.8 billion in 2001-02.  In real dollar terms, however, total expenditures have only increased to just under $6.1 billion (measured in 1993 dollars). 

“Federal policy has been driven by a belief that culture is important to all Canadians and that we need to express our sense of ourselves. Through books and magazines, radio and television programs, films, multimedia, art and theatre, museums and historic sites, Canadian culture helps us to understand and to celebrate our lives as Canadians. Canadian culture is the shared experience of being Canadian. … Canada’s insistence on its own cultural space and on the importance of cultural diversity has much to do with living next door to the most powerful economic and cultural dynamo in the world. Many countries agree with Canada’s approach: they are coming to study our cultural framework, and that’s an indication we’re doing something right.”

Culture & Heritage: Making Room for Canada’s Voices
Department of Canadian Heritage
http://www.pch.gc.ca/pc-ch/pubs/report/htm/1.htm

·    Over the past 17 years, the municipal share of arts and cultural spending has increased to 25 per cent (from 16 per cent) while the federal government share has decreased to 45 per cent (from 54 per cent). The provincial and territorial share of cultural spending has remained constant at 30 per cent.

Government expenditures on culture, 2001-02

 

$Millions

%

Libraries

2,191.3

30.5

Heritage resources

1,404.9

19.6

Arts education

87.5

1.2

Literary arts

197.8

2.8

Performing arts

351.9

4.9

Visual arts and crafts

68.0

0.9

Film and video

415.5

5.8

Broadcasting

1,764.5

24.6

Sound recording

26.5

0.4

Multiculturalism

53.5

0.7

Other activities

618.8

8.6

Total

7,180.2

100.0

Note: The total includes $397 million in inter-governmental transfers.

·    Public investments in arts and culture span a wide and diverse spectrum of activities. Nearly 75 per cent of total government expenditures on culture in 2001-02 were on libraries, broadcasting (primarily the CBC) and heritage resources. The performing arts received roughly 5 per cent of total funding, while support to the visual arts and crafts, sound recording and multiculturalism each represented less than one per cent of total cultural spending.

·    Total government spending, on a per capita basis, was $217 for each Canadian in 2001-02 – compared to $202 in 1990-91. With a budget of $151 million, the Canada Council represents 5 per cent of the total Department of Canadian Heritage portfolio and its grants budget costs about $4.32 per Canadian per year. The Canadian Broadcasting Corporation (CBC) accounts for roughly 35 per cent of the total Canadian Heritage portfolio.

Per-capita government expenditures on culture: 2001-02

 

All Federal

Provincial
Territorial

Municipal

Canada

$103

$69

$58

Newfoundland & Labrador

89

63

22

Prince Edward Island

160

79

18

Nova Scotia

106

63

42

New Brunswick

67

61

28

Quebec

149

102

46

Ontario

105

46

69

Manitoba

65

89

36

Saskatchewan

45

83

58

Alberta (ranks 12th!) more

50

57

50

British Columbia

39

74

76

Yukon

444

421

17

Northwest Territories

797

177

36

Nunavut

285

na

1

Federal government expenditures

Federal expenditures on culture ($000)

 

1997-98

2001-02

% of 2001-02

% Change

Libraries

31,763

51,218

1.6

61.3

Heritage resources

619,317

739,495

23.0

19.4

Arts education

0

8,523

0.3

--

Literary arts

133,305

174,679

5.4

31.0

Performing arts

111,648

164,477

5.1

47.3

Visual arts & crafts

15,342

21,227

0.7

38.4

Film and video

301,669

328,585

10.2

8.9

Broadcasting

1,367,574

1,585,541

49.3

15.9

Sound recording

9,513

18,606

0.6

95.6

Multiculturalism

2,945

888

0.03

-69.8

Multidisciplinary

59,939

111,732

3.5

86.4

Other activities

7,867

11,954

0.4

52.0

Total

2,660,880

3,216,927

100.0

20.9

·    The federal government allocated 1.8 per cent of its total budget to culture in 2001-02.

·    Expenditures on broadcasting, primarily on the CBC, totaled $1.6 billion in 2001-02, accounting for 49 per cent of total federal expenditures on culture.  Taken together, expenditures on broadcasting, heritage resources and film and video account for 82 per cent of total federal investments.

·    Grants, contributions and other transfers to artists and cultural organizations totaled $670 million in 2001-02 – an annual increase of 16 per cent.  This was the sixth consecutive year for funding increases to artists and cultural organizations.

·    Federal government expenditures increased by nearly 21 per cent between 1997-98 and 2001-02.  The largest percentage increases were in sound recording, multidisciplinary activities and libraries.  Funding for multiculturalism declined by almost 70 per cent during this period.

Provincial & Territorial government expenditures

Provincial & Territorial expenditures by function ($000)

 

1997-98

2001-02

% of 2001-02

% Change

Libraries

672,597

807,807

37.6

20.1

Heritage resources

465,886

555,833

25.9

19.3

Arts education

65,285

78,992

3.7

21.0

Literary arts

17,321

23,092

1.1

33.3

Performing arts

117,007

160,091

7.4

36.8

Visual arts & crafts

35,695

46,803

2.2

31.1

Film and video

56,891

86,891

4.0

52.7

Broadcasting

157,741

178,939

8.3

13.4

Sound recording

4,754

7,845

0.4

65.0

Multiculturalism

25,752

52,594

2.4

104.2

Multidisciplinary

85,567

107,731

5.0

25.9

Other activities

32,918

43,094

2.0

30.9

Total

1,737,412

2,149,711

100.0

23.7

·    Sixty-four per cent of provincial and territorial investments in culture are on libraries and heritage resources.

·    Since 1997-98, provincial and territorial expenditures on culture have increased by nearly 24 per cent or by $412 million.  Increases in funding for libraries, heritage resources and the performing arts accounted for 65 per cent of this increase.

·    Provincial and territorial grants and contributions to artists and cultural organizations totaled $1.4 billion in 2001-02 – more than twice the federal contribution.

·    The largest percentage increases in provincial and territorial expenditures between 1997-98 and 2001-02 were for multiculturalism, sound recording and film and video.  The largest increases in government investments were in the provinces of Alberta, Quebec, Saskatchewan and Ontario.  Expenditures declined in Newfoundland and Labrador and the Northwest Territories.

Provincial & Territorial expenditures ($M)

 

1997-98

2001-02

% Change

Newfoundland & Labrador

45.7

33.9

-25.8

Prince Edward Island

10.7

11.0

2.8

Nova Scotia

59.1

59.3

0.3

New Brunswick

41.5

46.4

11.8

Quebec

569.0

761.8

33.9

Ontario

446.2

551.1

23.5

Manitoba

93.2

101.7

9.1

Saskatchewan

64.0

84.0

31.3

Alberta

123.6

175.3

41.8

British Columbia

264.4

305.3

15.5

Yukon

11.8

12.7

7.6

Northwest Territories

8.2

7.3

-11.0

Total

1,737.4

2,149.7

23.7

·    Expenditures by the provinces of Ontario and Quebec accounted for 61 per cent of total provincial and territorial spending on culture in 2001-02.

·    Quebec makes the largest overall investments in culture of all the provinces and territories.  Funding for the performing arts, for example, totaled $103 million in 2001-02 – representing 64 per cent of total provincial and territorial expenditures in this sector.  Quebec also made the largest expenditures on arts education ($24 million).

Municipal government expenditures

·    Municipal government investments in arts and culture increased by 16 per cent between 1997 and 2001.  The largest increases were for museums and historic parks and sites.

·    For over a decade, municipal government spending on libraries has averaged three-quarters of the total cultural budget.  In 2001, municipal governments spent $1.3 billion on libraries. 

Municipal government expenditures ($M)

 

1997

2001

% Change

Libraries

1,263.7

1,332.3

5.4

Museums

25.8

95.5

270.2

Public archives

1.7

0.5

-70.6

Historic parks & sites

7.0

13.6

94.3

Performing arts

63.9

27.4

-57.1

Other

199.8

344.3

72.3

Total

1,561.9

1,813.6

16.1

·    Municipal government expenditures on the performing arts decreased by 57 per cent between 1997 and 2001 – a loss of nearly $37 million for arts organizations in Canada.  Expenditures on public archives also decreased during this time period.

·    Municipal government expenditures decreased in Manitoba, Yukon and the Northwest Territories between 1997 and 2001.  The largest increases in funding were by Prince Edward Island, Nova Scotia, Quebec and Ontario.

Municipal government expenditures ($M)

 

1997

2001

% Change

Newfoundland & Labrador

10.9

11.7

7.3

Prince Edward Island

1.6

2.5

56.3

Nova Scotia

30.2

39.9

32.1

New Brunswick

19.3

21.4

10.9

Quebec

274.1

340.7

24.3

Ontario

674.3

826.2

22.5

Manitoba

59.2

41.3

-30.2

Saskatchewan

57.9

58.5

1.0

Alberta

135.4

155.0

14.5

British Columbia

293.1

314.3

7.2

Yukon

3.7

0.5

-86.5

Northwest Territories

2.3

1.5

-34.8

Nunavut

0

0.02

--

Total

1,561.9

1,813.6

16.1

Data source:
Government expenditures on culture, 2001-02, Statistics Canada
http://www.statcan.ca/english/freepub/87F0001XIE/free.htm

Creating jobs and economic impact

Key message:           
The arts and cultural sector makes a very significant contribution to the Canadian economy and it employs hundreds of thousands of skilled workers.

·    The direct impact of the arts and cultural sector in Canada – as measured by its contribution to gross domestic product (GDP) – was $26 billion in 2001, with total direct employment reaching an estimated 740,000 jobs (roughly the same as agriculture, forestry, fishing, mining, oil & gas and utilities combined).

·    Employment growth in the arts and cultural sector outpaced the growth of Canada’s workforce during the 1980s and 1990s.  Culture sector employment grew twice as fast as the total workforce in the 1980s, and strong employment growth was maintained through the 1990s – due in part to larger exports, most especially for film and video production and sound recording.  Since 2000, however, the rate of growth in culture sector employment has slowed, and between 2001 and 2002, the number of culture sector workers actually declined by 0.1 per cent.  According to Statistics Canada: “The domestic culture industry is facing increasing pressures from imports of culture goods and services … [since] it remains extremely difficult to develop, produce and distribute Canadian products at a profit given the relatively small size of the market.”

“Self-employment is indeed a striking feature of the culture sector workforce.  One in four workers in the culture sector was self-employed in 2002, notably higher than the 15% the self-employed made up of the entire workforce.  Even more striking, 58% of all those employed in ‘culture occupations’ in the culture sector in 2002 were self-employed. …[The] rapid growth of particular culture industries could also be a factor.  The film and video business, for example, is dependent on self-employed or freelance workers because much of their work is done on a project-by-project basis.”

Focus on Culture (Vol.14,No.3)
Statistics Canada
http://www.statcan.ca/english/IPS/Data/87-004-XIE.htm

·    Between 1991 and 2002, full-time jobs in the sector increased by 27 per cent and part-time jobs increased by 63 per cent.  Over the same period, the unemployment rate dropped from 7.9 per cent to 6.4 per cent for workers in the culture sector – lower than the national averages of 10.3 per cent in 1991 and 7.7 per cent in 2002.

·    The number of culture sector employees working in public sector institutions (e.g., government departments and agencies) decreased by 30 per cent from 51,000 in 1992 to 36,000 in 2002.  This employment represented 6 per cent of the culture workforce in 2002.  On the other hand, the number of culture jobs in private businesses increased by 30 per cent between 1992 and 2002, and the number of self-employed workers increased by 57 per cent.

·    Between 1991 and 2001, the number of jobs in culture occupations increased by 66 per cent, reaching nearly 174,000 jobs.  Almost four out of every five jobs in culture occupations were full-time, and most employees had a post-secondary degree or diploma (83 per cent of culture workers had a degree in 1999 versus 62 per cent for all workers).

·    Earnings, however, are generally lower for cultural workers than the rest of the labour force.  While average employment income in Canada was $31,757 in 2000, actors earned $21,597, painters and sculptors earned $18,666 and musicians and singers earned $16,090.  In comparison, senior government managers earn $65,020.  As Statistics Canada indicates: “for every successful creative and performing artist there are many with earnings below those of the average Canadian worker.” 

Data sources:

Focus on Culture, Statistics Canada (http://www.statcan.ca/english/ads/87-004-XPB/cullab.htm) (http://www.statcan.ca/english/IPS/Data/87-004-XIE.htm)

Employment by industry, Statistics Canada (http://www.statcan.ca/english/Pgdb/econ40.htm)

Income by Occupation, Statistics Canada (http://www.statcan.ca/english/IPS/Data/97F0012XIE2001049.htm)

Arts and culture: at the heart of communities

Key message: Arts and cultural activities bring a community to life, creating enjoyment for residents and tourists.  They make a community exciting, they attract businesses and they foster the rich diversity that makes Canada what it is.

·    Arts and cultural activities help bring a community to life and define its unique characteristics – whether the community is a large city or a small town.  It includes a community’s history as well as its dreams for the future.  It is impossible to imagine being without the creative part of a community – whether the “art” appears on walls, in cinemas, in libraries, on the radio, in architecture, in performance venues or in Canadian streets.

·    Millions of people – Canadians and international tourists – enjoy arts and cultural offerings in communities across Canada each year.  In 2001, 14 million people attended a theatre, dance, music and/or opera performance, and in 1999, 27 million people visited a museum, 56 million people visited a heritage institution and 17 million people visited an historic site. (http://www.statcan.ca/english/freepub/87F0003XIE/free.htm)
(http://www.statcan.ca/english/freepub/87F0002XIE/free.htm)

·    Arts and culture can help put a community “on the map” domestically and internationally – Chemainus, British Columbia, for example, which has turned its economy around by creating historic murals and statues to attract tourists.  Now known as “The Little Town That Did,” Chemainus’ revitalization efforts are being heralded by many international arts councils, including the California Arts Council. The same can be said for many other communities across Canada. (http://www.cac.ca.gov/impact/resources.cfm)  

·    At the center of arts and cultural activities are Canada’s artists – the singers, painters, writers, actors and actresses, filmmakers, sculptors, dancers and musicians who bring an imaginative pulse to a community – as well as arts professionals who manage the many organizations, festivals and arts events across Canada.  Think of any artistic discipline in the country, and a famous name comes immediately to mind.  This is true for Canadians as well as the millions of people worldwide who consider themselves to be their fans.  Canada’s artists are claiming center stage around the world, and they are showcasing Canadian communities to be great places to live, receive an education and visit.

·    Economic research indicates that skilled, mobile workers choose to live in dynamic, vibrant communities – with active downtown cores.  These communities have competed most effectively in the past, and they are expected to continue doing so – which makes quality of life issues increasingly important in the global economy. (http://www.creativeclass.org/author.shtml)

“… many formerly buttoned-down suburbs have sought to recreate some of the urban-style amenities that members of the Creative Class desire by developing pedestrian-friendly town centers filled with coffee shops, sidewalk cafes, designer merchants and renovated office lofts. … These examples illustrate not only how far the cities have come back, but how truly pervasive the demand for quality of place has become.  Now even the suburbs are trying to emulate aspects of the quality of place associated with larger urban centers.  And they are doing so for hard-nosed economic reasons – to attract the talented people and thus the companies that power growth in today’s economy.”

Dr. Richard Florida
The Rise of the Creative Class (p. 291)
http://www.creativeclass.org/author.shtml

·    Municipal governments recognize the vital importance of arts and culture, and the Federation of Canadian Municipalities (FCM) has developed the following official policy statement on community economic development:

“The promotion, development and preservation of arts, cultural and heritage sites greatly contribute to the quality of life of communities.  The quality of life of a community directly affects the ability of a municipality to attract skilled/talented labour.  Arts, cultural and heritage sites also play a role in attracting tourist and tourist dollars into a community.  FCM values the importance of arts, culture and heritage and advocates for tax incentives and funding mechanisms to preserve built heritage and promote arts and culture.”

http://www.fcm.ca/english/

·    The majority of artistic activity in Canada takes place in large cities, where nearly 74 per cent of Canada’s artists live.  Canada’s cities also house many of the nation’s largest arts organizations and institutions – the world-renowned orchestras, ballet companies, theatre organizations, dance companies, opera companies, concert halls, museums and galleries.

·    Arts festivals are enjoyed by millions of Canadians and international tourists, and they create enormous economic impact.  One jazz festival or one film festival, for example, can generate millions of dollars in economic impact and distinguish a city internationally.

“The ability of residents to participate in cultural activities enhances the livability of cities.  Cities must be showcases of culture – regional, national and international.  Preserving, promoting and celebrating culture is vital to the competitiveness of cities. … Culture is an often neglected part of the urban dialogue.  In other cities in other countries, cultural competitiveness has been elevated to now be a vital component for any city wishing to be regarded as a sophisticated worldly and ‘adult’ city.”

Elyse Allan, President & CEO
The Toronto Board of Trade
Toronto Arts Council Budget Request
December 2002

http://www.torontoartscouncil.org/publications.htm

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Number of people who attend a live performance each year in Canada:
14 million (double the number who attend sporting events)

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